This Just In

Using Google Trends to Create Popular Posts

I use and LOVE my editorial calendar. It helps me stay on track, to look ahead to projects and to stay motivated.

But every once in a while, I find myself…uninspired. Unsure on what to write about. Overwhelmed at the possibilities.

When that happens, I try to determine if I:

  • truly don’t feel like writing {in which case I close the computer, get a glass of wine and a trashy book)
  •  just need a prompt

If it’s the second option, one of my favorite things to do is go to Google Trends.

Use Google Trends to Create Your Next Popular Post

You can see what keywords are trending, like:

And you can watch those keywords change minute by minute.

You can look at charts over time, to see what’s been popular over the previous month or even further back. And you can filter by category — from actors to whiskeys. See which ones are on the rise and which keywords are falling.

Type in your favorite keywords — maybe blog and social media:

Heck — just take a look at their visual trends tool to see pretty colors and flashy words.

Google Trends

Because embed codes are offered for almost all of the trending tools, it’s a really great way to quickly include content in your post, and to use Google’s amazingly deep library to provide some background.

And if you want to start using Trends but don’t really know where to start? You can subscribe for digests on noteworthy events.

Google Trends Subscription Google Trends Subscription

So, what are you waiting for? Go tackle some trends!

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