I have a confession to make. I am the world’s worst food blogger. I know, because I used to be one. I shudder to admit it, but I did posts like this:
And posted pictures…horror!…that looked like this (sizes unchanged):
And I did it because I somehow convinced myself that despite the fact that I’m not a great cook, don’t eat a lot of interesting foods and can barely follow a recipe, let alone create one, food blogging was the only way to fit in.
My posts were sporadic, uninspired and did nothing toward my blogging goal — putting my thoughts out here for people to read and respond to.
So, while my blog’s biological birthday is November 2007 (my “Meet Me” post), I think of my blogging really only dating back to March 2010, when I declared “New Blog, New Rules.” I switched domains, rewrote my mission statement, recommitted to only posting about what truly moved me, and took a big breath. Would this be the move that sank my blogging ship?
The answer is no. It was the best thing that I could have done, because it brought me back to WHY I blog and WHO I blog for. And my community didn’t go away — it surged.
So, if you’re in the same rut and want to make a change, here is what I suggest you do.
- Step away from what you’ve been doing and (from scratch) write your blogging mission statement. Use that to direct every move that you make from here forward.
- If your existing blog can be tweaked to fit the mission statement, do that. Tell your readers what you’re changing and why.
- If your existing blog needs a total revamp (like mine did), choose a domain name that fits your needs. In my case, I decided to blog under my own name because I wanted the flexibility to write about everything from food to fitness to social media and travel.
- Make your moves quickly and in one fell swoop. Don’t slowly start tweaking your graphics or moving posts. People will see it and get suspicious.
- Do everything you can to bring your community with you. I have a GREAT Web guy that helped with my move so I not only didn’t lose content, all of my old content was redirected to the new site. If you don’t get help, you risk a *major* SEO (search engine optimization) hit. So, if you’re serious about the change, spend a few bucks and get an expert.
- Be confident in your decision to change. People read your blog for YOU. Sure, if you’re known as a food blogger and you start writing about your real passion, you might lose people who came just for the original content. But you’ll likely bring a majority of followers with you and you’ll certainly gain more.
Remember — people know when you’re not blogging from the heart or being genuine, and none of us are only interested in one topic. So be the best YOU you can be, in blogging and elsewhere.
Do you ever regret the direction your blog has taken? What holds you back from making a change?