For my #Fitbloggin presentation on branding, I asked healthy living bloggers to take part in an anonymous survey, powered by my sponsor friends at SurveyMonkey (disc). Nearly 400 people responded and the information shared here is part of an ongoing series called “Bloggers in Depth.” The results are available for download here and I invite you to do analysis on your own blog!
In the last Bloggers in Depth posts, we looked at “Who We Are,” ”What We Do,” “What We Make” and “Knowing Our Numbers.” Today, we look at the various ways that we actually create and publish our blog posts!
In a question that always makes me think of the “I’m a Mac. I’m a PC.” commercials…it turns out we as a group are, in fact, PCs. And laptops, to boot (hee hee, see what I did there? to boot?). 44% of you use PC laptops, followed by 35% who use Mac laptops:
When it comes to what platforms we use…things get really interesting. WordPress.org (self-hosted) JUST eeks out a majority (34%) but it’s quickly followed by Blogger (33%) and WordPress.com (30%). Only a small percentage of you use other platforms.
58% of you own your own domain, while the rest of you either don’t or don’t want to say (or you skipped the question, you slackers).
Those of you who don’t own your own domain have a variety of reasons, including:
- Don’t Think It’s Necessary (45%)
- Don’t Know How (27%)
- Too Expensive (14%)
as well as the following write-in responses:
- Not enough readers to justify, haha!
- haven’t seen the need yet. if i try to make my blog “big” or make money, i probably would
- Don’t know how and scared to spend the time switching over
- I plan to, but I don’t wish to invest until I build a stronger reader base
- Just not willing to pay anything, even if it’s not expensive. If I do, that means I’m serious about it and I don’t want to admit I am.
- laziness, figuring out the logistics
52% of you say you self-host, and those of you who don’t say you have reasons for that, as well:
In the next installment, I’ll take a look at the goodies we use when it comes to blogging — from cameras to smartphones!