The news first came to me in an Tuesday morning email from my Director of Product, @JasonGBCam:
Well, this is annoying. I may just cancel the disc part of my plan and walk next door to 7-Eleven’s Redbox when I need a physical disc of a current release.
Before I could say “what the live stream?!,” social media had exploded with reaction to Netflix’s decision to change its pricing structure, separating DVD and streaming services and charging for each. Most of that reaction, by the way, was similar to Jason’s view.
Look at the trending topics on Twitter, even a day after the announcement:
Dear Netflix quickly became the new Internet meme, as people started their tweets with #DearNetflix, and followed them with either outrage or support.
The real winner in all of this may be @HBOGO, which took advantage of the hashtag trends and actually bought it!
And after a while, some other brands started to get creative:
So what do I think?
Well, I’ve been immersed in Netflix for the last few weeks, since Lucas and I cut cable. I absolutely love it (hello…I stayed up to watch “When In Rome,” which I do not recommend), and prefer it even to Hulu Plus, which we also have.
And currently, we have a plan that allows us to take 1 DVD out at a time, while having unlimited live streaming.
Will the price hike change that? Probably. We’ll most likely stop the DVD plan and rent from Redbox, which has three locations within 2 miles of our house.
But am I outraged? Not really.
I think (hope) that the price increase will mean that Netflix can continue to add to its library, especially when it comes to movies and TV on demand. And I’d love to see more upgrades to the UI so that it’s easier to find and watch content.
But for less than $20, customers can have a pretty sweet deal, with DVDs and streaming (that can also be accessed on iPhones and iPads). It’s cheaper than cable.
What do you think?
- “Dear Netflix” : Price Hike Ignites Social-Media Fire (via CNET)
- Dear Netflix: Thanks for the Customers! Signed, Redbox (via Tech Crunch)
- Netflix Alternatives for Those Who Don’t Want to Pay Up (via Huffington Post)
- Up to 41 Percent of Netflix Users Plan to Cancel (via CNET)
- Netflix, Blockbuster, Redbox: Weighing Your Options (via Washington Post)