New Tool Tuesday: Who’s Pinning You?

You might hate me a little bit for this…but part of my job involves playing — err, working — on Pinterest.

We just launched our brand account, http://pinterest.com/growingbolder/, last week, and I’m loading up our content like crazy (and I’ll also be pinning content from our clients, other TV shows and people whose work inspires us).

Yes, I acknowledge that I am on record with saying that bloggers may not want to pin their own content. That opinion is…a work in progress. Y’all made some very convincing arguments. Either way, I think brands are a different story (and many bloggers may be big enough brands that my “rule” does not apply).

Here’s why:

OK, back to today’s tool. Did you know that you can see who has pinned your content as well as content from other sources? I think it’s a great way to see what kind of things resonate with the Pinterest community, so you can do more of it (and get more traffic).

Go to: http://www.pinterest.com/source/WEBSITEURL.COM (and obviously, substitute your URL or whatever source you’re checking out for WEBSITEURL.COM).

When I look at my version, I can see that I am typically pinned into:

  • healthy living
  • blogging/social media tips (my media kit is up there a lot!)
  • hair tutorials

That is great, because I definitely think of my website as being geared toward those top two. If I was getting other stuff pinned — say, pictures of my dogs or some of the junk food I eat, I might consider doing a few extra posts on those topics. (Nothing off-brand, but perhaps more posts on why I think indulging is part of a healthy diet, or how I try and keep moderation in mind when chowing down on candy.)

I also love to see what others are pinning from some of my favorite sites.

Check out:

If you work in social media, it’s also a good idea to review what people are pinning for your company or your clients. Call attention to what’s popular, and maybe come up with a plan to create more “pinnable” content!

If you use the tool, come back and tell me what your most-pinned piece of content. Oh, and be sure to follow me: http://pinterest.com/kwidrick.

Comments

  1. 1

    Katharina25 says

    Katy, thanks for posting such informative blog. I’ve already got pinterest. And as for now, I enjoy pinning my favorite blogs.

  2. 2

    says

    I was surprised that two of my pictures have been pinned!

    As far as pinning as a brand, I do some of our product and then some fun stuff that’s not. I follow one brand who only pins their own stuff and it’s sort of pointless. It’s like just looking at the recipe.

    Shamless plug for my work pinterest: http://www.pinterest.com/pinnaclepromos

  3. 5

    says

    I have the opposite question – I get traffic from pinterest, but I can’t tell how it’s finding me, especially since I don’t have my blog on it. Any way to tell?

    • 6

      says

      Hmmm…only a couple of things from your blog are pinned: http://pinterest.com/source/runningpeanut.com/

      It wouldn’t matter if you had your blog listed at all…if lots of people pinned your stuff, it would lead to a lot of traffic for you. But since that’s not the case, it’s tough to see!

      If I were you, I’d dig deeper into your analytics. Can you trace the traffic source to a specific pin or someone else’s post on Pinterest?

    • 8

      says

      Claire,

      The pin itself is just a thumbnail, a caption and a link. You can certainly edit the content that is held on the link/blog post if you want. But you can’t control which thumbnail the person chooses or what caption they give.

  4. 9

    says

    I get to use Pinterest for work too! My boss was so excited about adding it to our roster of social media and I was just excited because I can now be paid to be on Pinterest. :) It was a happy day when I made our account.

  5. 12

    says

    Looks like they’re having server issues this afternoon — I got the same error when I tried your link, AND when I tried mine, which was working a few hours ago.

  6. 14

    says

    I didn’t “get” pinterest and didn’t really try until I started seeing TONS of traffic to my site from the website. I was curious, and slightly worried, as to what was going on but I had to sign up for it in order to see. I figured out that people were pinning my stuff, which was fine. I appreciate that readers enjoy my stuff and that they were spreading the word!

  7. 16

    Theriz26 says

    Hi Katy!. i’ve already got pinterest. And i really enjoy pinning my favorite blogs. Thanks for the post and for the info.

  8. 17

    says

    I was just looking for how to find out this information! PERFECT. Thank you so much. I thought it would be much more complicated.
    I’ve just launched my blog and am working to make I share my content on lots of different channels: facebook, twitter, pinterest, linkedin, etc.

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