This week, I spent 60 minutes — ONCE — doing something that probably gets me 40 minutes back — DAILY.
Not from blogs this time (although I am pretty aggressive with that: “5 Reasons I Unsubscribe From Your Blogs“), but from newsletters and e-crap.
“E-crap???,” my fellow marketers are probably screaming right now. I understand your pain! Our company uses and relies on newsletter and other direct marketing communications to stay in touch with members, fans, viewers, clients and more. I love newsletters. Making them. Reading them. Analyzing bounce rates and A/B splits (be still, my heart).
But I find myself subscribed to things that are no longer relevant, that came with some other signup process, that I got illegally dumped into, etc. And even when I don’t read them, I have to delete them every day, which takes time.
So I took an hour after work this week and painstakingly unsubscribed from everything I don’t get excited to open on a given day. (I’m looking at you, Amazon Daily Deals and Old Navy.) It was annoying. Repetitive. I cursed.
Many of the newsletters were redundant — I like the brand on Facebook or follow on Twitter, and I get the same information in my newsfeeds. Some were for events that I previously took part in and are now marketing to other cities, where I won’t be traveling. You get the idea.
Totally worth the investment of my hour. I’m already noticing a major difference in the time it takes me to do a first pass through email in the morning!
Not the most inventive or groundbreaking recommendations I’ve ever given, but I thought this might be the jumpstart some of you need to do a little inbox cleanup!