Best Blogger Media Kits

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It all started when I got an email from Kelly at Eclectic Momsense, letting me know she’d used my primer on building a blogging media kit to create her own one-sheet. And, like a true rock star, she asked for my feedback.

First of all…I was blown away — isn’t it gorgeous? You can see her beautiful face, easily access her networks, see her ad rates and more. And the whole page fits with her blogging brand.

I did make a few notes:

I *LOVE* it! The design is so classy and sticks to your brand…the elements are easy to read and thorough. Fantastic example. 

(You’ve actually sparked an idea — I’d like to do a post showcasing different media kits. Would you be willing to let me use yours? No worries if you’d rather not!)

My only thought, and it’s picky. There’s a lot of No/Negative in there. No refunds. Only do a giveaway if more than one sample. I might consider turning some of those around so it reads “ad purchases are final” or “reviews based on full-sized samples and second sample for reader giveaway.”

Again, just something to think about…very cool!

Kelly very sweetly told me that she’d love for me to showcase her kit (hey, maybe some brands will see it and reach out to her?) and I was amazed at how many others sent me theirs as well! So here are some examples of media kits used by other bloggers. Click each image to go to the website/blog associated with the kit (note: some are more than one page but I limited it to one for this showcase; also, borders are mine). And if you have one, send it my way — I’ll add it to the roundup!

Specs:

  • .jpg is preferable but I can also accept PDF
  • you may choose to include or blur actual statistics/numbers
  • make sure that your URL is on the sheet or you send it to me separately!

To see each media kit full-size, click on the thumbnail.

Comments

  1. 1

    says

    Katy,
    You have to be the kindest blogger ever – you really give to others… Your knowledge and support. Thanks for all you do

  2. 2

    says

    You are so damn awesome! I really need to get a media kit together, I have a question….I am not good at this stuff, so am I better off paying someone to do one for me?

    <3 Hope you are feeling good momma!

    • 3

      says

      If you are not confident in your grammar, graphic or branding skills, I ABSOLUTELY recommend spending $50 or so to get some help. It can lead to hundreds or thousands of dollars in income — THAT’S how important these first impressions are.

  3. 5

    says

    Not that I have a need to do a media kit any time in the distant or near future, but very interesting to read everyone else’s. You can really see the time and effort they put into their blog and marketing efforts. Thanks!

  4. 6

    says

    Katy,
    Thanks so much for including me here with my favourite rock star bloggers!
    Your blog has been so much help to me over the last fe w months! Much appreciated!

  5. 13

    Laura @joyful shimmy says

    Thank you for the samples. I’m currently working on. Building my media kit and social proof. I have a question about pageviews and numbers if they are still low (mostly a couple of hundredser day so about 2500-4000 per month) should I include this in the media kit. My numbers have are growing steadily. But I don’t feel it’s good enough.

  6. 14

    says

    Way to pay it forward Katy! Thank you for including us. We are so grateful to have learned from you and others! Now I want to learn how to do the fun things Kelly does on her media kit.

  7. 17

    says

    Hey Katy this post came so in handy! I had no idea where to begin in designing my media kit and so I incorporated all of your tips, plus my own design work in iPAGES (thanks for the suggestion!) I would love to share it with you! Where should I send the PDF??

  8. 18

    says

    Katy, you’re so freakin’ awesome! I LOVE, LOVE, LOVE this idea! Now that I’m finally graduated, I’m in the process of making my media kit. I’ll be forwarding it along to you at some point for a friendly look-over. I just love you, woman!

  9. 19

    says

    I’m starting to work on my media kit just to have it when it’s needed. However, I fairly new to blogging, and I don’t have any brand relationships yet. What should I do for that portion?

    • 20

      says

      Taylor,

      Great question! I would just leave that section out and use it to showcase something else. Maybe some special skills that you offer — photo editing, video editing, etc.? Or you can just make your other sections bigger in terms of their graphic presentation.

  10. 23

    says

    I’m totally stuck on something how to make each social media icon clicable on it’s own, there is a file I want to incorporate into my media kit that is currently on the upper right hand side of my homepage that reads About Me, I was able to get the big picture to link to my linked in page, but the rest of the icons won’t link to their respective social media pages, how do I fix it?

    • 24

      says

      Tracy,

      What program are you using to build your file? In most graphics and word processing programs, you can add a link to an image. Depending on how you export the file — to PDF, etc. — those links may or may not stay, but usually you can make it work.

      • 25

        says

        I use Gimp as my photo editor, and I read the instructions on how to map an image using Gimp and I know I have it mapped right, I don’t understand why it won’t work.

        As for the media kit itself I built in Word and then of course also saved a PDF version to mail to clients.

  11. 28

    says

    Oh THANK YOU for showcasing all of this. I’ve seen so many articles that describe 5plus pages of media kit when my own style would be to go with one page. Pheww now I’m off to see if I can churn one out.

    You are all so awesome.

    THANK YOU
    Jules – Perth Australia
    The Bumpiest Path

  12. 29

    says

    Thank you so much for the examples! I have been putting this off for a long time. But with the examples, I’m more confident that I can make a comrpehensive media kit. I do have a question. What if my blog doesn’t have a very impressive traffic yet? Should I still include the unique visitors? What information can I include that will appeal to sponsors and advertisers? I would really appreciate your reply. More power to you and your blog! :)

    • 30

      says

      Hi Irene — great questions!

      Traffic is important, and for better or worse, many brands will make their decisions based on that alone. But smart brands — the ones worth working with — recognize that small, loyal audiences are much better than large audiences who don’t trust the blogger or consider him/her an influencer.

      So yes, you should include all of the standard numbers like uniques and page views BUT you should really sell yourself in the cover letter/email pitch. Let the brands know that you are willing to go above and beyond (more established bloggers don’t have as much incentive to impress the client) and when possible, let them know why you are interested. Is it a product you use and love already? Share a picture of yourself with it. Is it a brand that you admire for other reasons? Tell them why. And collect testimonials from your readers and anyone you have worked with before.

      Let me know how it goes!

      • 31

        says

        Hi, Katy! Thank you so much for your reply. It is truly valuable! :) Thank you so much for taking the time. I will definitely save this advice as a reference when working on my media kit and cover letter. The brands that I’m planning to work with are products that I already use and love, so I do hope that they see the value in working with me and sponsoring my blog. I’ll let you know what happens. I also have a follow up question. Is it better to target small business owners in my local area? Thanks again! You are awesome!

        • 32

          says

          PS

          While brainstorming for strategies on how to attract sponsors, I thought maybe I can offer free ad space to my friends who own businesses related to my blog’s topic. Do you think this is a good idea? I thought this might be a good way to get the ball rolling. If I submit a pitch to a company and they visit my blog, they will see that other businesses have already ads in my blog. I’m so sorry if I ask too many questions. I just found this post very helpful, and it’s exactly what I’m looking for.

          • 33

            says

            Hi Irene!

            Great questions…

            a) I think working with local small businesses is a GREAT idea — you can sell yourself in person, offer to help with any local events/marketing and you can build some great contacts.

            b) Free ad space is a great idea, and I routinely do that on my other blog if I have unsold inventory (I use PassionFruit ads to run them). Just make sure that you limit the number and length, and try and throw in free months IF business buy some time… but yes, some filled spaces is better than total emptiness.

  13. 34

    says

    Katy – this is such awesome information! Thank you for sharing!! :)
    I use WordPress.org and I noticed the page views/hits/etc on there are much different than what my Google Analytics numbers are. How do I know what is most accurate? Or what is the best place to find out true analytics of a page?

    Thank you!

    • 35

      says

      Jennifer — that is another of my most-asked questions. :)

      Most brands require you to give them information from Google Analytics, because it’s the most trusted (you may also get asked for Quantcast or Alexa, but that measures different things). I am working on a new post about Analytics (I have a ton on the site if you want to browse in the interim) but almost everyone reports more traffic on WordPress Stats or Jetpack than on GA. GA uses a tracking code to measure very specific types of hits, so although it can be frustrating, it really is the industry standard.

  14. 37

    says

    Thanks so much for this post. I was looking for design ideas because it is time to update my own media kit since I have grown tired of the layout. And I had not yet created a one page. But now… thanks to this post I am inspired to do this tonight. :)

    Kris

  15. 40

    says

    Hi Katy,

    Thank you again for this amazing post! As I said via email, it helped me through creating my first Media Kit. Furthermore, I wanted to thank you for adding it to your showcase, I really appreciate it! :)

  16. 41

    says

    You. Are. The. Best!!! We had a client ask us for a media kit and had no idea what to do. We did one based on your examples using Pages. Can’t thank you enough! By the way, love your theme! We have the same one! :)

    • 45

      says

      Hey Christina!

      It depends a little bit on whether your kit will be more text-heavy or graphics/image-based. But I have seen great resumes and kits made on Word/Open Office, Adobe’s Illustator, Photoshop and Pages (where I made mine), and also on Keynote and exported as a PDF without transitions.

      You can also hire someone if you are not (ahem, me) design-inclined. :)

  17. 46

    says

    Hey Katy!

    I am in the process of creating my much needed media kit as well, but the part really throwing me off are the stats for the blog and social media. Because my blog is in a “growing” stage, numbers are increasing monthly and sometimes by a pretty significant amount! Should I leave all of these numbers off and say available upon request? I think it would be nice to have them on the media kit so the client can see what they want to see all on one page. Is there a way to update this easily and often? I haven’t quite gotten into the design department (may have to use a talented friend for that), but just compiling the pieces right now.

    Thanks!

    • 47

      says

      Good question — and tough choice. If you’re including a cover letter, which I strongly recommend, you can certainly put in the most recent numbers there and keep the media kit “clean” so you can reuse it.

      But on mine, I keep a template on my desktop and when I want to send it out, I take 5 minutes and just update the numbers (to see where I’m talking about, click on the first thumbnail above and you’ll see my page — I update the blog statistics section) and then export a new copy of the kit. That’s also the reason that I don’t keep a downloadable copy on my website — I would hate to have older versions floating around, since my numbers have grown over the years as well.

      So yes, I’d consider putting a numbers-free copy of your kit online with the text “updated numbers available upon request” but have your template ready to update.

Trackbacks

  1. […] handle rejection well.There are lots of good blog posts out there about creating media kits.  I especially like this post from Katy Widrick.  After looking at lots and lots of media kits, what I can say is that I am more drawn to the ones […]

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