I’m away from technology for a couple of weeks, but I didn’t want to leave you hanging. So for 14 days, I’m issuing you some homework. That’s right — you get to work while I get to relax. You can follow all of the assignments here. If you have questions, feel free to post in the comments…It may take me a while to respond, but I’ll be reading everything when I return!
Over the 14 days, I’m going to assign you some tasks that I think will help you streamline, organize, market and ENJOY your blog a little more. For the first five assignments, you’ll be asked to review your blog itself. You’ll get the weekend off, then five more assignments that are focused on helping you build your readership and social media community.
Phew — you’ve made it to the final assignment!
Now is the time when you have a beautiful blog and a better idea of how to make friends and work with brands. But how can you become an expert in your own niche? How can you provide tips to others?
Become an Expert
I share social media and technology tips that lead to better, healthier living. At least that’s my mission. It’s stuff that I’d be thinking about and sharing even without an audience, which is the first sign that it’s a good place for me to become an expert.
So what is your niche? You’ll need to do a little bit of reflection. Ask yourself:
- If you could give a presentation on absolutely anything in the world, what topic would you pick?
- What conferences/events would you go to even if the ticket price was more than a week’s pay?
- If someone asked a friend to describe your passions and hobbies — what would they be?
- What do people most often ask you for help with?
Get as specific as you can. If you love running — what is it about it? Are you passionate about PRing events? Maybe you love running gear, or have experience running while traveling.
Maybe you lost weight — did you do it following a specific program? Learn some tricks?
Once you come up with what makes you an expert, write out your mission statement (it’s OK to tweak the one you might have written in an earlier assignment). Your blog doesn’t always have to match it 100%, but it’s good to let your readers know what makes you different. What makes you special.
And now that you’ve established what you’re all about, make sure you’re not just talking the talk.
Right now — go find 20 sources of material for your niche, and subscribe to them in your reader, or bookmark them for regular reading. They can be a mix of blogs, journals, websites, vlogs, etc. Make a list of must-read books in the genre. Take a look at events you can participate in (webinars are usually free and you can listen to them from anywhere!).
Always work on bettering yourself, and make sure that you’re constantly giving your readers “news they can use.”
Once you come up with your niche, leave me a comment and let me know what you’re an expert in!