I’m away from technology for a couple of weeks, but I didn’t want to leave you hanging. So for 14 days, I’m issuing you some homework. That’s right — you get to work while I get to relax. You can follow all of the assignments here. If you have questions, feel free to post in the comments…It may take me a while to respond, but I’ll be reading everything when I return!
Over the 14 days, I’m going to assign you some tasks that I think will help you streamline, organize, market and ENJOY your blog a little more. For the first five assignments, you’ll be asked to review your blog itself. You’ll get the weekend off, then five more assignments that are focused on helping you build your readership and social media community.
You work so hard on creating quality posts — but what are you doing to make them easy for your readers to find?
I think that something bloggers don’t do a great job of is setting up a hierarchy of categories (or tags, but you can see why I argue for categories here). So for today’s homework assignment, I ask you to step back and create a good structure for your blog. A diagram, if you will.
Really think about the types of posts that you write — and what kind of keywords you’d like people to associate with your blog. Think about the kind of posts that you’d like to write. And format your hierarchy to match.
Your next steps may vary, depending on whether you are using Blogger, WordPress or another platform, and how much control you have over your website. But if you can, I would like you to go to your category settings (in WordPress, it’s a menu under “Posts”) and use the parent/child options to set up the categories that you laid out in your diagram.
Now, once the structure is saved, you will be able to put future posts in the proper categories.
But I want you to do two more things.
1) Go back and edit old posts and put them in the proper categories. It might take some time, but it will help you fill your new hierarchy out, and it will also help direct people to the most relevant content on your site.
2) Add the new categories to your navigation bar, either including the parent categories, or the children as well (can display as dropdowns, if you like).