Ahhhh number nerds, come to your safe haven. Mama is here. Shhhh, now. You’re among friends.
I’m admittedly a total geek for analytics, reports, data and more. Hard to believe, since I hate math so much, huh?
I was thrilled to once again work with SurveyMonkey for the 2011 Healthy Living Summit (I received travel compensation as part of a brand ambassador gig for HLS and also for Fitbloggin’ — love SurveyMonkey!) and to launch what I hope will be an annual look at money: how we make it, how much we make and what the future holds.
So, I present to you:
The 2011 Blogger Money Survey. First a few basics.
We are, according to this survey of about 400 respondents, 95% female. And as for age, the majority are under 40 (with the largest section being between 21 and 29 years old).
The majority are married (46%) although 26% of us have never tied the knot.
Not many of us have kids (81%) but 7% have one child and 6% have two. We are, by the way, 92% caucasian.
While many of us own homes, the majority (56%) rent.
And we tend to be graduates of higher education, with 60% holding bachelor degrees and 28% having a graduate degree.
61% of us are employed and working 40+ hours a week. 23% are employed and working 1-39 hours a week. 4.5% are unemployed and looking; 4% are not employed and are not looking for work.
How do we feel about our current jobs and the future of our employment? That’s where things get pretty interesting. While in most cases, people report feeling satisfied, only very few report one of the extremes — either being extremely satisfied or not at all satisfied.
So the question is — would the people who are not fully in love with their current jobs or employments status like to make their blogs their jobs? You betcha. 56% say absolutely, they are interested in someday becoming a professional blogger, with another 32% saying they’re not sure. Leaves the door open, no?
We may have big dreams, but we’re still, as a group, a bit early to the game. More than half of people have been blogging for less than two years.
We blog about everything under the sun but mostly fitness (77%), cooking (70%), health news (35%), family (34%), travel (24%) and romantic relationships (14%).
We blog a lot — 31% post 3-4 times a week and 31% post 5-7 times a week.
47% of us are self-hosted on WordPress, 25% have free hosting on WordPress and 23% are on Blogger.
And, proving that for many, blogging is an escape from the real world — 68% say that they do NOT blog about the same industry or theme that makes up their outside employment, with 67% saying that it’s also not a topic they went to school for.
So, how much are we making? Not a ton…a majority of people reported making between $0-99 in 2010, with the next largest groups between $100-499 and $500-999. But things are changing — almost across the board, people reported that they expect to make more in 2011 from blogging than they did in 2010.
Where is the money coming from? Lots of sources! People reported being open to many revenue sources including, most notably, ad networks and freelance/contract work. Affiliate sales came in last, but still, almost half said they’d be open to the opportunity.
And free products still seem to be the most enticing form of compensation, beating even cash payments from an ad network.
47% have belonged or currently belong to an ad network (Foodbuzz, AdSense and BlogHer are the top 3). 41% have accepted products for review, and 69% are interested in free products.
As a group, we want some serious goodies for our work — event admission, gadgets and equipment and food and drink all topped the list.
So now I ask — where do you stand? What stat surprises you most? Was there something you wish I’d asked that I didn’t? How can you use this new information to stand out in the crowd?
P.S. If you haven’t gotten your nerd fix, be sure to visit the rest of the posts in my Bloggers in Depth series — everything from where we come from, what we write about, what technology we use and more.