AHHHH I am so geeking out over this installment of Bloggers in Depth because it lets me celebrate the fact that I am a numbers nerd. I seriously love everything from bounce rates to demographics, and I’m always surprised at how many of you don’t know anything about your audiences.
If you want to do a little homework after seeing the results of this portion of the survey, be sure to check out:
For my #Fitbloggin presentation on branding, I asked healthy living bloggers to take part in an anonymous survey, powered by my sponsor friends at SurveyMonkey (disc). Nearly 400 people responded and the information shared here is part of an ongoing series called “Bloggers in Depth.” The results are available for download here and I invite you to do analysis on your own blog!
53% of you — only a little more than half — say you regularly measure analytics at all. An additional 22% say that you sometimes track analytics.
For those that do measure analytics, you seem to be most interested in page views (66%) and comments (58%).
(As you know from reading my post “Why I Almost Closed Comments,” the two don’t ALWAYS show the same results!)
No big surprise here — 75% of you use Google Analytics, the big beast of analytics programs (and the one that most advertisers use when getting the most accurate information about a site).
I know this is the stuff that many of you have been waiting for — and it’s pretty interesting! One reminder/disclaimer: although a decent number of bloggers (nearly 400) took this survey, I can’t say definitively that it’s a truly reflective sample of the healthy living blogosphere as a whole. There are plenty of arguments that you could make that the most successful bloggers in the space didn’t take this survey and might have changed the results, or that it’s not a large enough sample size.
But I still think it’s a provocative set of data for us to look at!
40% of you — making the largest response — say that your blog gets between 501 and 5,000 page views a month.
I thought that it was really interesting to see some of the write-in responses that I got when asking people about alternate ways of measuring success — that while page views and comments are important, MOST of you say that it still comes down to other motivations.
- my blog is for me. if i am happy with the content, i win. if others are happy, too, that’s a bonus.
- Success is that the blog, no matter the attention, is still a useful tool in my journey while at the same time, being helpful to others – not really trackable.
- don’t try to measure the success. just like to share our happenings with family and friends
- I don’t; my blog is just like a journal for me and if others read it, so be it! Success is just writing to begin with.
- If I am having fun with it.
- Just knowing someone is reading is all I need
- Warm feeling in heart; candy sent in my readers
- How much I’m interacting with people I respect in the blogosphere. Which is one of the nicest things about being a hobbyist blogger — if it’s not making me happy, it’s not working.
- My blog is about me expressing thoughts and sharing them with the world. All the metrics in the world do not measure success in this manner. The success is the output not what happens to the output.
In the next installment, I’ll take a look at technology. Are we bloggers Mac people or PCs? Do we have special cameras or not? Are we self-hosted or do we use fee platforms?