Bloggers in Depth: Money, Money, Money

A quick mea culpa — I’m embarrassed to admit that I failed to give proper credit to a company that was invaluable in the social media makeovers for two blogs that Jess and I featured in our Fitbloggin’ Presentation (“Branding: Not Just for the Big Dogs.”)

While I properly credited Blog Genie in the in-person presentation and highly recommended their work to many of you who asked me about it later, I did not include Blog Genie in the credits of the online presentation. That has been fixed! You should now see Blog Genie listed in the credits of the presentation, but I wanted to take a moment and thank Rita and her team for the amazing work that you see on:

I hate letting things like this slip, and I can only blame the post-Fitbloggin’ brain overload I felt at all the stuff I learned during the 2 days in Baltimore! So thank you to Blog Genie and please consider them if you are looking for design services.

(Also, if you are looking to get some Blog Design Best Practices, mark you calendar for June 15th at 7:30 p.m. — Ryan of No More Bacon and Revive My Blog will be doing the latest in the series of #Fitblog Presentations! Details are coming soon in the #Fitblog newsletter.)

For my #Fitbloggin presentation on branding, I asked healthy living bloggers to take part in an anonymous survey, powered by my sponsor friends at SurveyMonkey (disc). Nearly 400 people responded and the information shared here is part of an ongoing series called “Bloggers in Depth.” The results are available for download here and I invite you to do analysis on your own blog!

In the last Bloggers in Depth posts, we looked at “Who We Are” and “What We Do.” Today, we look at “What We Make.” Or rather…what we’d like to make!


Ahhh, money. No matter how much we have, we want more! And you, my healthy living friends, are no different.

When it comes to making money — only about a quarter of you (28%) do (even a small amount):

But most of you — 74% — want to make money.

So, we can assume that there is plenty of room for brands to come in and work with healthy living bloggers — and even more reason for you to read:

OK, back to the survey! For the 28% that are making money from their blogs, it’s not full-time pay. In fact, most of you (46%) report that you make less than $100 a year from blogging. 20% of you make between $100 and $500.

And while I can’t directly correlate the people who make money and the people who spend money, it seems like the income in is about the same as the money out — since 41% of you say you spend more than $0 but less than $100 on their blogs (basics AND extras):

In the next installment, I’ll take a look at analytics — what you measure, what is most important to you and what you do with the numbers you get!

How do you stack up against these numbers? Are you a “typical” blogger or unique, according to these demographics? How can you work with what makes you fit in and what helps you stand out?




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  1. says

    I would love to know, and I don’t think this was part of your survey, how many pageviews the average blogger gets. I have no idea if mine is average, high, low, what. I’m honestly just very curious.

    • says

      Hey Lee!

      Yup, I’ve been counting down to be able to share some of that stuff, too — you’ll see some of it in the Analytics post that comes next (and I’m also working on another survey for my HLS presentation on making money, and it will get more detailed about page views…)

  2. says

    First of all, you can add me to the list of makeovers by Blog Genie! Rita is AWESOME to work with! I took the advice that jen gave to me because i applied for that makeover and Rita did that plus more.

    and yes, I fit your stats

  3. says

    awesome post Katy! I love learning these types of things. I agree that most people what to make money, I mean we all have to make a living so blogging is a little extra bonus. We have been trying to figure out what we want to do about ads and all.

  4. says

    Great question Lee, I was wondering the same thing. I’m probably on the lower end of views, but still have a relatively new blog to build up.
    Nice to know about the money end… even small amounts made from a blog can feel a bit rewarding for your efforts. Great info from this survey!

  5. says

    Already looking forward to the next installment! When it comes to making money from blogs, my strategy is to use the blog to further a much bigger end goal. So if you love photography, a blog is a great way to showcase your skill, create a fan base, and then eventually open a studio and launch your career. It’s tough to make money from a blog directly, so though I do earn a little from time to time, it’s not usually worth the time and effort for the little paychecks when I can be focusing on the bigger goals at hand!

  6. says

    What an interesting survey! Loved reading the results, though it’s not surprising! It seems like money certainly is a taboo topic when it comes to bloggers. It’s nice to see it brought to light:)

  7. says

    Fascinating once again! I wonder how this correlates to how long people have been blogging. Most people blog for a while and don’t stick with it for too long. I’m at the upper end of income blogging (apparently, honestly I had no idea that was the case) but I think a lot of that is because I’ve been blogging for over three years. The first year I made 0 (didn’t even try really), the second just a few thousand, and now more. The effort kind of snowballs upon itself once you’ve put in a lot of work.

    It’s funny how money AND pageviews are such a taboo topic among bloggers. No one wants to share their numbers because no one wants to be known as the little guy. It’s a bit of an ego bruising since inevitably you compare yourself to bigger bloggers. The funny thing is that no matter how high your pageviews get or how much money you make blogging there is always someone bigger than you!

    Sorry for the long reply, I just find the whole subject really interesting.

    • says

      “There will always be someone bigger than you” – exactly! :)

      I hate when blogging becomes a popularity contest or statistical frenzy…I think if you stay authentic to yourself and to your readers – that’s how you attract success.

      And why is the whole world after money? …I know, I’m guilty of that as well 😉

  8. says

    I agree with Mary on that point, it would be interesting to see the length of time vs income. Taboo is the word! Money and pageviews ahhh. I love that you’re bringing some of this out in the open since it really shouldn’t be so secretive. If we share knowledge we all benefit. One person’s stride before us can help everyone else get a leg up.

    Apparently, I’m not an average blogger but then again, it’s my full time job now (gasp!) so I spend a lot more than I used too and make a lot more. When I only blogged on my personal site I was right in the middle there of the income section and money spent.

    Thanks for the kind word Katy and Jules, you ladies are both some fab chics in my books too.

  9. says

    I am amazed at the numbers. I would also love to know more about blog traffic in other niches. I thought more people were making a lot more, this is quite shocking …

  10. says

    To answer the question. I’m not typical. I thought I was. When I started trying to earn money on my blog, I honestly thought EVERYONE was hauling in big ad change. I got kicked off of BlogHer Ads, dumped FoodBuzz, and went solo, and I made a full-time income in ’09 and ’10…

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