Bloggers in Depth: Tech Talk

For my #Fitbloggin presentation on branding, I asked healthy living bloggers to take part in an anonymous survey, powered by my sponsor friends at SurveyMonkey (disc). Nearly 400 people responded and the information shared here is part of an ongoing series called “Bloggers in Depth.” The results are available for download here and I invite you to do analysis on your own blog!

In the last Bloggers in Depth posts, we looked at “Who We Are,”  “What We Do,” “What We Make” and “Knowing Our Numbers.”  Today, we look at the various ways that we actually create and publish our blog posts!

Tech Specs

In a question that always makes me think of the “I’m a Mac. I’m a PC.” commercials…it turns out we as a group are, in fact, PCs. And laptops, to boot (hee hee, see what I did there? to boot?). 44% of you use PC laptops, followed by 35% who use Mac laptops:

When it comes to what platforms we use…things get really interesting. (self-hosted) JUST eeks out a majority (34%) but it’s quickly followed by Blogger (33%) and (30%). Only a small percentage of you use other platforms.

58% of you own your own domain, while the rest of you either don’t or don’t want to say (or you skipped the question, you slackers).

Those of you who don’t own your own domain have a variety of reasons, including:

  • Don’t Think It’s Necessary (45%)
  • Don’t Know How (27%)
  • Too Expensive (14%)

as well as the following write-in responses:

  • Not enough readers to justify, haha!
  • haven’t seen the need yet. if i try to make my blog “big” or make money, i probably would
  • Don’t know how and scared to spend the time switching over
  • I plan to, but I don’t wish to invest until I build a stronger reader base
  • Just not willing to pay anything, even if it’s not expensive. If I do, that means I’m serious about it and I don’t want to admit I am.
  • laziness, figuring out the logistics

52% of you say you self-host, and those of you who don’t say you have reasons for that, as well:

In the next installment, I’ll take a look at the goodies we use when it comes to blogging — from cameras to smartphones!

How do you stack up against these numbers? Are you a “typical” blogger or unique, according to these demographics? How can you work with what makes you fit in and what helps you stand out?

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  1. says

    New to the blogging world – since late May (I think) – still confused about the difference between and .com. I bought a domain does that mean I’m .org? And self-hosting seems really intense! Definitely fall into the “don’t know how” category for that one.

    Great stats!

    • says

      Hi Lauren!

      No worries, a lot of people are confused (and you may want to see this post for more details:

      But no, just owning your own domain is NOT self-hosting. You would actually pay for monthly or annual hosting from a company like Dreamhost, Bluehost, Eleven2, etc. (which is also called free hosting) offers blog software for free, but includes in the URL. It DOES offer a mapping service, which makes it look as though your blog is on YOURDOMAIN.COM but unless you actually change to self-hosting, you’re not self-hosted.

      Phew, it’s a lot, I know! Read the link above, because I think it will answer a lot of your questions.

  2. says

    Interesting data! The cost to switch to my own domain was a factor but I made the plunge because I wanted my own dot com. I will be able to get free hosting when my current one expires because a friend is going to start his own business doing that.

    I switched from Blogger to WordPress after only a month and I am SUPER glad I did it. WordPress was just easier, it looked more professional, I could do more things with the websites and themes to make it really MINE.

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