For my #Fitbloggin presentation on branding, I asked healthy living bloggers to take part in an anonymous survey, powered by my sponsor friends at SurveyMonkey (disc). Nearly 400 people responded and the information shared here is part of an ongoing series called “Bloggers in Depth.” The results are available for download here and I invite you to do analysis on your own blog!
We’re an interesting bunch! The highest percentage of people that answered the survey responded that as of January 1, 2011, they were 26-30 years old, with the second largest group coming in at 21-25 years old. So, combined, nearly 2/3 of the respondents are between 21-30 years old.
An overwhelming amount of people who took the survey responded that they are female (94%) and 3/4 of people (about 75%) responded that they have either a bachelor’s or a master’s degree in college.
In terms of household incomes, we’re all over the place! The largest percentage of people (22%) responded that their annual household income comes in at more than $100,000, but 34% of respondents reported an income of between $30,000-$70,000.
Half of us are married (50%) with about 40% of respondents either single or dating.
A whopping 80% of respondents have no children, with the next largest number coming in at 8% of people, who report having two children.
In the next installment, I’ll take a look at the survey results and what they say about who we are as bloggers — what do we blog about and why?