Buffer Just Got Better (And It Was Already Awesome)

At this point, I feel like a spokesperson for Buffer. This is post #3 on the topic — and usually I only save repeats for sharing my love of frozen yogurt, Nora Roberts books and ohmygoodnessyes my addition to Twitter. (Do you follow me? I’m @kwidrick…)

In case you missed it:

New Tool Tuesday: Buffer for Tweets

Buffer Part 2: Analytics

But I have to give Buffer even more love because — can you say “iterative development?” — it continues to add features that make social media not only easier, but more effective and, heck, a whole lotta fun.

The newest feature: Buffer for Facebook.*

Buffer now allows you to load up multiple pages (you could already load up multiple Twitter accounts) and schedule posts to go on them at whatever time you like, although it’s designed to go up in regular intervals a couple of times a day.

*note: this feature is in beta and may not be available to everyone yet. But be patient — you’ll get it eventually, and it’s worth the wait!

I think this is even more powerful than scheduling tweets because with Facebook, it’s all about timing. Now, you have to study around the clock to really understand Facebook’s EdgeRank algorithms, and as you know, I love to sleep. So I can’t tell you when and how to post. (Although I’ve given it a shot, with all of the posts in my Facebook homework series, “How to Time Your Blog Posts” and “Timing Your Tweets.”)

I do have one suggestion for Buffer — it appears that the default is to highlight all or at least most of the accounts (see the screengrab above). I can see this leading to accidental cross-posting or even worse, posting from the wrong accounts. I’d recommend that this setting default to no profiles being selected.

Hey — they even thought of that! Upon further review (before posting, but I wanted to show you how even I can’t find a fault with Buffer), the option to remove profiles from being defaults is right in the settings.

And voila:

To really be able to use the new tool to its best advantage, you still have to do your research. Figure out when your Facebook posts get the most attention. In the morning or at night? When you post once a day or once every other day? With photos or without? Once you have your analytics down, you can schedule posts to go up automatically, so you’re not a slave to your computer (and you can load up status updates to make sure you keep the fresh content coming).

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