Facebook Logos, Screenshots and More Rules You’re Breaking

First of all — many, many thanks for all your great ideas for things Lucas and I can do when we’re in Europe this fall! Keep ’em coming…he keeps going through the comments and adding things to our itineraries, so there’s plenty of time to help us crowdsource our vacation.

When you’re a company as large as Facebook, it can be very hard to control what people say about you, how they use your logo, etc. Facebook does have a large staff devoted to making sure people adhere to its Terms & Service agreement and other official rules, but for the most part, they go after the big offenders, and people with large followings.

All of that is NOT to say that you shouldn’t try and use some best practices when it comes to using content — after all, wouldn’t you want people to follow your rules?

In Part I of Facebook Rules Most Bloggers are Breaking, I talked about holding proper contests and giveaways while integrating Facebook. Today, it’s all about the brand itself.

One great place to turn is is Facebook’s Brand Resource Center. You’ll find guidelines for the right way to use and attribute logos, take screenshots and even reference the company.

Katy Widrick

Create Your Badge

Some standout items:

  • You can make a reference to Facebook (online and offline) to describe your presence on Facebook and your use of our products and services. Your reference must be truthful, and cannot suggest that you are affiliated with, sponsored, or endorsed by Facebook.
  • When referenced in text, Facebook should be capitalized.
  • Do not use Facebook, or any other of our trademarks, as a verb. And don’t pluralize them either. Trademarks may not be modified in that manner.
  • You must keep sufficient space around our Brand Assets so they appear clean and uncluttered.
  • We generally do not allow the use of the Facebook logo. If you would like to request special permission for a specific use, please work with your Facebook business contact.
  • Screenshots must be unaltered, meaning they cannot be annotated or modified in any way from their appearance on Facebook.
  • Screenshots with personally identifiable information (including photos, names, etc of actual users) require written consent from the individual(s) before they can be published.
  • You may scale the size to suit your needs, but you may not modify the “f” logo in any other way without entering into a written licensing agreement with Facebook and obtaining Facebook’s prior written approval.
  • You may not copy logos from the Facebook website. Facebook has, however, made certain logos and other brand assets available for your use, including the “f” logo and certain Widgets and Badges (e.g. the “Find Us on Facebook” Badge).

I also find the Press page on Facebook to be helpful.

Some standout items:

So, what do you think? Any surprises on the list? Do you know lots of people breaking these “rules?”

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  1. says

    Oh, wow, so we’re not supposed to say “Facebook me” like we might also say “text me” or “call me”? That’s really interesting and seems pretty difficult to control. I respect the need to monitor a brand and will definitely try to change my habits but I have to wonder anyway what are the consequences for breaking rules like that? Would it be as simple as being told to remove all Facebook-owned branding or would you be kicked off Facebook entirely?

    Also, I’m sad about the “no modifying” rules for the logo. I think it’s cute when I see bloggers make their own social buttons in colors that match their layout, but again, I definitely understand why a company might not want you to do that.

    Thanks for this post! I definitely needed to read it.

  2. says

    I think it is kind of silly we aren’t supposed to use Facebook as a verb – I think FB has evolved to become something that allows us to say “I’ll Facebook you” or “Facebook me”.

    Also, I find it ironic that everything about the images and logos have a lowercase “f” while it is supposed to be uppercase in general text. But, I guess you’ll have that.

  3. says

    I agree with Heidi Nicole on the lower case f in logos but capitalization.

    Also interesting that the creators of Facebook use the term Facebook Me in court documentation and recounting the story of the company’s creation but don’t allow it be a verb.

    As for the color: Does this mean many of the widget and image sites bloggers use are breaking Facebook rules by changing color or shape of the logo?

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