If I had a dollar for everyone that asked me about Klout in the last few weeks…well, I’d have enough cash to buy about TWO Subway foot-long subs. Maybe three.
Not everyone is thrilled about the latest measurement tool, but I think that Klout is here to stay, and that while there are some negatives to assigning points and scores to how “important” we are in social media, I think it’s an interesting concept of rewarding influencers in certain topics.
So first, the WHAT.
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to measure:
- How many people you influence (True Reach)
- How much you influence them (Amplification)
- How influential they are (Network Score)
The more active you are, the higher your score. And the higher your score, the more influential you may appear to be to brands, others in your social circle, etc.
You can connect Klout with your accounts, build friends lists and more, and then people around you can help increase your Klout score by giving you +K in a topic that they think you kick butt in.
And you can see what Klout score your friends and followers have on the Klout dashboard:
Well, it’s an interesting way to see how engaged and influential people are, not only in general but about specific topics. So if you’re looking to connect with people that are into health and fitness, or social media, or cooking, or stamp collecting, Klout allows you to quickly jump to the people that will update regularly, actually engage with their fans and followers and know their stuff.
Plus, Klout has given companies and brands a unique way to connect with its influencers, by offering Perks based on scores.
As there is with every tool of measurement, there are some caveats. It’s a system that rewards the already popular and powerful, and because it can be difficult to raise your Klout score, it can be easy to just see this as another irrelevant hierarchy in social media.
And the score doesn’t tell the full story — if you are influential in a very specific topic, or have a small but fiercely loyal tribe, you may not have a high score but ARE, in fact, a leader.
Having said all of that…I’m a fan of Klout.
I think it’s a creative way to measure influence, when we’re all trying to stand out in a crowded space. I think the user interface — the actual experience of being on Klout.com — is great, and I find myself checking in often to see what is happening, what perks I’ve earned, etc.
And, given how many people are talking about Klout, I think this platform will continue to bring us big things.
Your turn to pick:
1) What is your Klout score and what are you most influential in, according to the platform?
2) What is your favorite word beginning with “K?”