Klout Gets a +K For Buzz

If I had a dollar for everyone that asked me about Klout in the last few weeks…well, I’d have enough cash to buy about TWO Subway foot-long subs. Maybe three.

Not everyone is thrilled about the latest measurement tool, but I think that Klout is here to stay, and that while there are some negatives to assigning points and scores to how “important” we are in social media, I think it’s an interesting concept of rewarding influencers in certain topics.

So first, the WHAT.

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to measure:

  • How many people you influence (True Reach)
  • How much you influence them (Amplification)
  • How influential they are (Network Score)

The more active you are, the higher your score. And the higher your score, the more influential you may appear to be to brands, others in your social circle, etc.

You can connect Klout with your accounts, build friends lists and more, and then people around you can help increase your Klout score by giving you +K in a topic that they think you kick butt in.

[blackbirdpie url=”https://twitter.com/#!/katieRUNSthis/status/106466065986486272″]

And you can see what Klout score your friends and followers have on the Klout dashboard:

Or, with a tool I’m kind of in love with, an add-on (I use Chrome but I believe Klout offers add-ons for Firefox and Opera as well) that puts the Klout score of the people I follow right into my stream.

WHY?

Well, it’s an interesting way to see how engaged and influential people are, not only in general but about specific topics. So if you’re looking to connect with people that are into health and fitness, or social media, or cooking, or stamp collecting, Klout allows you to quickly jump to the people that will update regularly, actually engage with their fans and followers and know their stuff.

Plus, Klout has given companies and brands a unique way to connect with its influencers, by offering Perks based on scores.

I’ve gotten some cool stuff — $50 to an online store, movie tickets and more.

As there is with every tool of measurement, there are some caveats. It’s a system that rewards the already popular and powerful, and because it can be difficult to raise your Klout score, it can be easy to just see this as another irrelevant hierarchy in social media.

And the score doesn’t tell the full story — if you are influential in a very specific topic, or have a small but fiercely loyal tribe, you may not have a high score but ARE, in fact, a leader.

Having said all of that…I’m a fan of Klout.

I think it’s a creative way to measure influence, when we’re all trying to stand out in a crowded space. I think the user interface — the actual experience of being on Klout.com — is great, and I find myself checking in often to see what is happening, what perks I’ve earned, etc.

And, given how many people are talking about Klout, I think this platform will continue to bring us big things.

Your turn to pick:

1) What is your Klout score and what are you most influential in, according to the platform?

2) What is your favorite word beginning with “K?”

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Comments

  1. says

    Hi Katy
    My Klout is 67
    most influential in fitness
    and hmm K..hey your name starts with K ;)
    or kickboxing
    seriously drawing a blank on K words!
    and I also think Klout is here to stay.

  2. says

    I’m so new in this whole blogging world, so my klout score is barely existent. It does say I’m influential about fitness, which is pretty cool. I’ll be honest, I didn’t even know what it was until I heard about it on your site! thanks for sharing!

  3. says

    My Klout is 61. I’m influential about gluten-free, food, and fitness. I’ve also been influential in the past about models and cauliflower. Ahh, what?
    I’m not sure how I feel about klout. On the one hand, if it gave out perks I could really use, I’d be more inclined to use it. On the other hand, the woman behind Bakespace made a good point that Klout is a company promoting itself to one day sell itself, so those numbers are really self-contained and meaningless at the moment so if you have a bad score there’s nothing to worry about. I guess it’s complicated.

  4. says

    My friends and I were looking at this just the other day. I have a score of 37, and I’m influential about blogging, marathons, and Disney.

    I have to agree with Evan – I’m not sure how I feel about it. To me it sounds like it’s just a number, and as a smaller blogger, I feel like it would take a while for my numbers to go up, according to whatever Klout deems as influential.

    Also, I don’t see myself using Klout very much to promote others, only because I feel like I already haev so many other options to use to connect and build community. While I can see its usefulness, I’ll probably only check into Klout every now and then.

  5. says

    I’m Axel, my Klout score is 42, and my favourite ‘K’ word is … kissing.

    I’ve also heard a lot of people who don’t believe in Klout; maybe they find it frustrating like me. I have no topics – while I can tweet somewhat randomly, I do think there’s been a theme of triathlon, fitness and comic books to my general tweetstream (or whatever you call it). Furthermore, my score’s been on a downward spiral in spite of getting commented/liked on FB. I participated in this weeks #fitblog chat and picked up 8-10 new followers, who I had nice interactions with (even a retweet). The next day, no improvement (though today it finally went up by 2).

  6. says

    Like I said the other day, I don’t think Klout is perfect (or any other sort of social media monitoring–it has to be a combination of human and machine analysis), but it does seem, for better or worse, to be the industry standard right now.

    My Klout score is 66, and I’m apparently influential on blogging, social media and fitness. I know that one part of the score is your follower-to-following ratio, so a few months ago I unfollowed to see if it would change my score, and it did. #gamingklout

    Also, my favorite K word is Katy. Obviously.

  7. says

    My klout score is 0 and will probably stay that way. I can barely keep up with my blog and twitter. I don’t think I can handle much more….lol

  8. says

    I’ve seen people tweeting about it, but like most things out there I’m oblivious. Apparantly, after going and checking just now, I have Klout. Hhehehe, 38. I don’t see this as something I will follow, keeping up with my blog, facebook, twitter, instagram and pinterest is plenty for me…oh and my family, church, friends…. :)

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