I’ve given a variation on this presentation about five times over the last two years — the technology and tools change and the overall strategy of making money from blogging changes as well. But my message doesn’t: It’s not a good idea to put all of your blogging eggs in one basket.
If your ad network revenue suddenly drops or your payout is cut in half — your income takes a nosedive. If you kill it in affiliate sales but all of a sudden your most popular product gets recalled — your income takes a nosedive. If you sell sponsored posts and all of a sudden your best client goes bankrupt — your income takes a nosedive.
But if you have action in a lot of different verticals — you’re more protected (and you can offer your readers a lot more value as well).
I recorded a webinar version of the presentation recently and wanted to share it with you here. Have questions? Want to know more about the tools I talked about? Need help reviewing your site? Let me know.
The video is embedded below.