You might hate me a little bit for this…but part of my job involves playing — err, working — on Pinterest.
We just launched our brand account, http://pinterest.com/growingbolder/, last week, and I’m loading up our content like crazy (and I’ll also be pinning content from our clients, other TV shows and people whose work inspires us).
Yes, I acknowledge that I am on record with saying that bloggers may not want to pin their own content. That opinion is…a work in progress. Y’all made some very convincing arguments. Either way, I think brands are a different story (and many bloggers may be big enough brands that my “rule” does not apply).
- 8 Strategies for Launching a Brand on Pinterest (via Mashable)
- Ad Age Digital A-List: Pinterest (via Ad Age)
- 26 Tips for Using Pinterest for Business (via Social Media Explorer)
OK, back to today’s tool. Did you know that you can see who has pinned your content as well as content from other sources? I think it’s a great way to see what kind of things resonate with the Pinterest community, so you can do more of it (and get more traffic).
Go to: http://www.pinterest.com/source/WEBSITEURL.COM (and obviously, substitute your URL or whatever source you’re checking out for WEBSITEURL.COM).
When I look at my version, I can see that I am typically pinned into:
- healthy living
- blogging/social media tips (my media kit is up there a lot!)
- hair tutorials
That is great, because I definitely think of my website as being geared toward those top two. If I was getting other stuff pinned — say, pictures of my dogs or some of the junk food I eat, I might consider doing a few extra posts on those topics. (Nothing off-brand, but perhaps more posts on why I think indulging is part of a healthy diet, or how I try and keep moderation in mind when chowing down on candy.)
I also love to see what others are pinning from some of my favorite sites.
- http://pinterest.com/source/mashable.com/ (I love that the Pinterest infographic has been pinned so many times)
If you work in social media, it’s also a good idea to review what people are pinning for your company or your clients. Call attention to what’s popular, and maybe come up with a plan to create more “pinnable” content!
If you use the tool, come back and tell me what your most-pinned piece of content. Oh, and be sure to follow me: http://pinterest.com/kwidrick.