In a stat that should surprise NONE of you who may have read:
- Bloggers in Depth: Money, Money, Money
- Bloggers in Depth: How Much Do We Make and Where Does the Money Come From?
it’s now official. We love making money.
Technorati just published its 2011 State of the Blogosphere report, and it finds that four in ten bloggers — that’s 40% — consider themselves professional bloggers, whether that is full-time or part-time work.
I’m actually surprised the number isn’t higher. In my survey (Bloggers in Depth, linked above), 28% reported making money from blogging but a whopping 74% wanted to. And that was months ago.
The majority of people in the Technorati survey consider themselves hobby bloggers, by the way.
When you dig deeper into the numbers, there are some really interesting stats:
- Professional bloggers receive the most views, with over half of the blogs viewed more than 10,000 times per month. 58% of bloggers using third-party analytics receive fewer than 5,000 page views per month.
- Professional bloggers receive the most unique visitors per month, with more than a third having over 10,000 unique visitors.
- Of the 14% of bloggers who earn a salary for blogging, the average annual amount is $24,086. Corporate bloggers earn more, averaging $33,577 per year.
- Display ads, affiliate marketing links, and search ads are the most common ways bloggers generate revenue from their blogs. 60% of Corporate bloggers said they do not have any advertising on their blog.
Here’s the takeaway for me. For the hundreds of people who email or tweet me, asking how to become a “professional” blogger, you have to face reality.
For 99% of you, working as a professional blogger will either mean taking on multiple jobs, living with less money or working part-time in another income-raising position.
Them’s the facts, kids.
Now, I’m no dream assassin. I strongly encourage anyone who has the patience and skill to become a professional blogger to go after that goal and make it come true. While blogging professionally is much more difficult than hobbyists think, it certainly can be done. If you have a supportive spouse or family, have some income saved up, have a security net and are willing to work your ass off, go for it.
But do it with your eyes wide open and your backside covered. You will live and die with your numbers. You will hustle for contracts. You will be judged on your writing, grammar, photography skills and ability to tell good stories.
Now, if you’re still hoping to become a professional blogger, here are some of my tips:
- Money: The Ultimate Hornet’s Nest
- Picking the Right Ad Network
- Blog Homework: Working With Brands (a list of links that should help)
- Tax Time: What Bloggers Need to Know
And if you want to catch up on all of the stats that I revealed in my own Bloggers in Depth survey, click here!