It seems like a lot of you are interested in more detailed examples of the best ways to reach out to brands and sponsors. I can only share my experience — which has included a lot of rejection! But what follows are templates that you can feel free to use and tweak for your own needs.
- I’m not including the actual dollar amounts that I use for my packages, because they are based on my statistics, my hourly rate, etc. If you want more information on trying to find the right numbers for you, check out my Money: The Ultimate Hornet’s Nest post.
- Obviously, the packages that I lay out here are for event sponsorship, but I use a similar formula when approaching brands for other projects (sponsorship of #Fitblog Presentations, private ads, etc.)
The packages that you see here are created after I get an initial response from a brand … I never send this as part of my first interest-gauging outreach. First, I think it’s presumptuous, and second, I think it’s a waste of your time and the sponsor’s to list packages that are well outside of the budget or scope.
But here you go:
- 3 Blog Posts on KatyWidrick.com (minimum)
- 1) Immediately upon signed contract, introducing partnership, linking to BRAND’S page/product of choice
- 2) Week of ABCD conference (MONTH, YEAR) giving more details about the partnership, giveaway and/or other benefits that BRAND is extending to readers, and sharing information about Katy’s experience in using BRAND
- 3) Week after ABCD conference (MONTH, YEAR) wrapping up the experience, sharing more information about BRAND and/or offering another giveaway or news from BRAND
- Additional blog posts and/or social media outreach will likely be offered as value added benefits, including mentions of the sponsorship in all posts that mention CONFERENCE on KatyWidrick.com
- Regular exposure and partnership reminders featured on Facebook, Twitter and other social media platforms
- Graphic/Badge featured on KatyWidrick.com immediately upon signed contract through the month of MONTH, YEAR (link to BRAND or other page of BRAND ‘s choice)
- Collateral/Product giveaways at BRAND‘s discretion, including product giveaways at CONFERENCE
- NOTE: This sponsorship entitles BRAND to give Katy products to hand out during networking and non-official events before, during and after CONFERENCE, but does not allow for BRAND to have products included in the official conference swag bag. That sponsorship can be arranged through NAME HERE for an additional fee.
- 10 Hours of Social Media Consulting/Production including, but not limited to, blog posts for BRAND, exclusive posts for BRAND‘s Facebook and Twitter pages, video production and support for upcoming events/promotions
- BRAND Branded Apparel may be provided, at BRAND‘s cost, for Katy to wear during one conference event (not including speaking presentation)
- Additional projects will be considered
Reporting & Analytics
- Weekly activity reports leading up to the conference, including sentiment/feedback reports from readers and social media connections
- Extensive report at conclusion of partnership, including detailed analytics and a summary of results
To create other packages — gold, silver, bronze — I simply take the platinum package and remove some of the items.
add-ons to any of the above sponsorship levels (may be considered as stand-alones in very limited cases when applicable)
- $X Sponsorship exclusivity, online and/or in person*
- $X Exclusive Branding on post-conference collateral, including e-book, slides, etc. that are offered to attendees and on all online spaces
- $X Non-Exclusive Branding on post-conference collateral, including e-book
- Social Media Consulting**
- $X 10 Hours
- $X 5 Hours
- $X/hr (negotiable) Projects of Sponsor’s Choice
*if other sponsorships have not already been secured | **included at no additional cost in Platinum sponsorship
Again, I think it’s important to use this as a starting point — I tailor each proposal to the conference opportunities, the brand’s needs and objectives, the time commitment I’m able to give, etc. And I always go above and beyond — I think of these guidelines as the bare minimum.
Hope this helps!