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The Rise of the Deinfluencer
You know all about influencers and the creator economy – but what about the rise of the DEinfluencer? Why is it happening, what does it look like in the wild and why do I think it’s a significant shift in the marketing industry?
Parasocial Relationships: We All Have Them
We all have parasocial relationships. They’re fun and fulfilling. But they’re WEIRD, too. These are, by definition, one-sided friendships…but they feel so real, right?
5 Growth Mindset Tools for 2023
Can you be Type A and embrace your more soulful side? I say YES, and I\’ll go further and say that embracing some of these personal and professional development tools can change your whole life. (They changed mine.)
Here are 5 resources that I love … and they may surprise you!
Reframing Your “Small” Audience
I only have a few thousand followers. My email list has only a few hundred subscribers. I launched my podcast and only a handful of people listen every week.
Is this you? Confession…it has been me, too, but there’s a big shift in the way I think about a so-called smaller audience now (and funny enough, it has helped my audience get much bigger and more engaged, anyway!
Do You Want a Fixer or Do You Need a Friend?
“Do you want a fixer, or do you want a friend?” So much of my identity has always been wrapped up in what I DO. I solve tech and marketing problems. I figure out why something is broken and I repair it. The website is down? The email is sending at the wrong time? Someone…
Four Quarters or 100 Pennies?
There’s a saying about friendship that I think applies to so many other concepts as well, and it’s something that particularly applies to anyone who has a service business, or a program that doesn’t easily scale. Maybe even to social media, or to leads and prospects in our pipelines, too. The saying is: “It’s Better…
Building Your LinkedInfluence
If you had asked me about LinkedIn just a year ago, I would have rolled my eyes and laughed. LinkedIn? You mean the site where you go to look for jobs, post about your promotions and forget about for months on end? OOPS. I was wrong. And if you’re ignoring it now, you’re wrong, too.…
Your Best Content is Actually in Your Archives
Can I tell you a secret about my success, and about my business growth? I make good money helping clients repurpose content that they have already created…but usually, forgotten about. That’s correct – I’m a marketer and copywriter who has built a multiple six figure “done for you” service business by digging into the archives,…
Your Effective Hourly Rate
There’s a lot of talk about revenue and profits and how much business owners and creators make. But what I don’t hear is the much more enticing, much more achievable goal of setting an effective hourly rate that matches YOUR particular needs… It’s not as sexy as saying “a 6-figure or 7-figure business” but in…
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