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What a Difference a Year Makes
No outline — no plan. Just me, from the heart. A year ago, I was deep in burnout. And I was acting out…at work, at home. Everywhere. My symptoms: Crying all the time. No patience for anything or anyone. Headaches. Constant fatigue but also crippling insomnia. Weekends spent in bed watching TV — with my…
Fill Your Funnel With Monthly Conversion Initiatives
Whether you’re a solopreneur, a CEO with a large in-house team or at any other stage of your journey… …keeping track of all of the moving parts can be incredibly overwhelming. I’m details-obsessed by nature and I STILL struggle if I don’t have a specific and action-focused to-do list, each and every day. In each…
The Simple Way to Set and Track Revenue Goals
I’m excited to share an approach to setting my revenue goals. I’ve called it a bucket approach, a gap analysis, an “effective hourly rate” strategy… …but in the end, it’s all the same simple concept. Determine what your annual revenue goal is, break it into monthly “good, better and best” goals, and start playing tetris.…
5 Funnels You Must Have
I love email and SMS marketing funnels. I still find them to be the most effective, most consistent, most predictable and most FUN methods for engaging an audience… Plus, you have so much more ownership and control over your funnels, compared to social media or other platforms where your reach, engagement and ability to talk…
Hurt People Hurt People (and We\’re All Hurt People)
Hurt people hurt people. You can’t spend 5 minutes on Instagram without seeing some meme with a spin on this concept. And you know what? In my experience, it’s TRUE. People who are hurt, or who lack confidence, or who are burned out…people who need external motivation to push them to their goals…people who can’t…
The Dark Side of Money Talk
I’m all about an abundance mindset. I think we, generally, should be more transparent about our goals, and in terms of business, I don’t think we should be afraid of sharing real numbers. We can’t get what we don’t ask for, and woo or not – I have seen MAGIC happen in my life when…
Taking the Leap and Building Your Wings on the Way Down
Sometimes you just have to take the leap and build your wings on the way down. That’s a quote that is attributed to author Kobi Yamada, but I may have said it more than any other human on the planet. It means SO much to me, and it has been the phrase I held on…
TOFU, MOFU, BOFU Explained
TOFU. MOFU. BOFU. These acronyms sound deliciously confusing, don’t they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion. In this episode, we dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into…
Protecting Your Personal Brand
I genuinely believe that everyone who is pursuing growth personally or professionally, everyone needs a personal brand. Everyone needs to know his or her core values, mission, and vision. And I think every person who is pursuing growth needs to be firm and understand that your brand has value outside of the work you do,…
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