HARD COSTS WITH KATY WIDRICK

In Hard Costs, we take a deep dive into the journeys the world's most interesting marketing, sales and business leaders took to get to the top. These are the raw and authentic stories you won't find on their websites or LinkedIn profiles, and reveal the often humble, challenging and inspirational paths that led them to their zones of genius.

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What is Your Zone of Genius?

Zone of Incompetence, Zone of Competence, Zone of Excellence, and Zone of Genius — what do they mean, how do you know which zone you’re in at any given time and how can you use this to become a better leader? Let’s dive in!

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Emotional Launches as a Service Provider

Launches are…all of the superlatives. Amazing. Exhausting. Exhilarating. Defeating. Chaotic. Yet Laser Focused. If you’re the founder behind the launch, it’s your vision, money, energy and reputation at stake. But if you’re a service provider – like me – the journey is no less of a roller coaster. So let’s talk about it, today on…

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This May Be Your Biggest Business Expense

I recently updated my headline to say: Fractional CMO and CRO helping 7-figure founders recover their biggest business expense — lost sales — through simple funnel fixes. Because I am CONVINCED that too many founders – too many growth-focused business leaders – are trying to solve for the wrong thing. Let’s dive in, on today’s…

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Mastering the Art of Difficult Discussions

If you want to be a leader – no matter what industry you’re in – you will inevitably find yourself the bearer of bad news. Sometimes it’s an HR situation, sometimes it’s with a partner or a colleague, sometimes it’s not even YOUR bad news but you’re obligated to deliver it… And the earlier you…

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The Rise of the Deinfluencer

You know all about influencers and the creator economy – but what about the rise of the DEinfluencer? Why is it happening, what does it look like in the wild and why do I think it’s a significant shift in the marketing industry?

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Parasocial Relationships: We All Have Them

We all have parasocial relationships. They’re fun and fulfilling. But they’re WEIRD, too. These are, by definition, one-sided friendships…but they feel so real, right?

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5 Growth Mindset Tools for 2023

Can you be Type A and embrace your more soulful side? I say YES, and I\’ll go further and say that embracing some of these personal and professional development tools can change your whole life. (They changed mine.)

Here are 5 resources that I love … and they may surprise you!

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Reframing Your “Small” Audience

I only have a few thousand followers. My email list has only a few hundred subscribers. I launched my podcast and only a handful of people listen every week.

Is this you? Confession…it has been me, too, but there’s a big shift in the way I think about a so-called smaller audience now (and funny enough, it has helped my audience get much bigger and more engaged, anyway!

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Do You Want a Fixer or Do You Need a Friend?

“Do you want a fixer, or do you want a friend?” So much of my identity has always been wrapped up in what I DO. I solve tech and marketing problems. I figure out why something is broken and I repair it. The website is down? The email is sending at the wrong time? Someone…