HARD COSTS WITH KATY WIDRICK

In Hard Costs, we take a deep dive into the journeys the world's most interesting marketing, sales and business leaders took to get to the top. These are the raw and authentic stories you won't find on their websites or LinkedIn profiles, and reveal the often humble, challenging and inspirational paths that led them to their zones of genius.

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Four Quarters or 100 Pennies?

There’s a saying about friendship that I think applies to so many other concepts as well, and it’s something that particularly applies to anyone who has a service business, or a program that doesn’t easily scale. Maybe even to social media, or to leads and prospects in our pipelines, too. The saying is: “It’s Better…

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Building Your LinkedInfluence

If you had asked me about LinkedIn just a year ago, I would have rolled my eyes and laughed. LinkedIn? You mean the site where you go to look for jobs, post about your promotions and forget about for months on end? OOPS. I was wrong. And if you’re ignoring it now, you’re wrong, too.…

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Your Best Content is Actually in Your Archives

Can I tell you a secret about my success, and about my business growth? I make good money helping clients repurpose content that they have already created…but usually, forgotten about. That’s correct – I’m a marketer and copywriter who has built a multiple six figure “done for you” service business by digging into the archives,…

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Your Effective Hourly Rate

There’s a lot of talk about revenue and profits and how much business owners and creators make. But what I don’t hear is the much more enticing, much more achievable goal of setting an effective hourly rate that matches YOUR particular needs… It’s not as sexy as saying “a 6-figure or 7-figure business” but in…

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What a Difference a Year Makes

No outline — no plan. Just me, from the heart. A year ago, I was deep in burnout. And I was acting out…at work, at home. Everywhere. My symptoms: Crying all the time. No patience for anything or anyone. Headaches. Constant fatigue but also crippling insomnia. Weekends spent in bed watching TV — with my…

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Fill Your Funnel With Monthly Conversion Initiatives

Whether you’re a solopreneur, a CEO with a large in-house team or at any other stage of your journey… …keeping track of all of the moving parts can be incredibly overwhelming. I’m details-obsessed by nature and I STILL struggle if I don’t have a specific and action-focused to-do list, each and every day. In each…

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The Simple Way to Set and Track Revenue Goals

I’m excited to share an approach to setting my revenue goals. I’ve called it a bucket approach, a gap analysis, an “effective hourly rate” strategy… …but in the end, it’s all the same simple concept. Determine what your annual revenue goal is, break it into monthly “good, better and best” goals, and start playing tetris.…

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5 Funnels You Must Have

I love email and SMS marketing funnels. I still find them to be the most effective, most consistent, most predictable and most FUN methods for engaging an audience… Plus, you have so much more ownership and control over your funnels, compared to social media or other platforms where your reach, engagement and ability to talk…

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Hurt People Hurt People (and We\’re All Hurt People)

Hurt people hurt people. You can’t spend 5 minutes on Instagram without seeing some meme with a spin on this concept. And you know what? In my experience, it’s TRUE. People who are hurt, or who lack confidence, or who are burned out…people who need external motivation to push them to their goals…people who can’t…