HARD COSTS WITH KATY WIDRICK

In Hard Costs, we take a deep dive into the journeys the world's most interesting marketing, sales and business leaders took to get to the top. These are the raw and authentic stories you won't find on their websites or LinkedIn profiles, and reveal the often humble, challenging and inspirational paths that led them to their zones of genius.

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KATY VIP CONTENT DAY

Building in Public

There’s a marketing and branding strategy that has been around for years – but is really taking hold in a big way right now, especially since the barriers to entry for business ownership are getting lower and less overwhelming. The concept I’m talking about is “building in public.” Now, I’m going to share more about…

KATY VIP CONTENT DAY

What Are Fractional Services?

More and more, growth-focused founders are hiring FRACTIONAL service providers who join the leadership team for a limited time, set and reach BIG goals, mentor and even hire team members and then leave – filling the current gaps and working to make themselves redundant over the course of months, rather than years.

KATY VIP CONTENT DAY

My Brush With Burnout

Today, I’m sharing my experience with severe burnout – and not just the fatigue, frustration and confusion that so many people face at work and at home. No, I’m talking about the kind of burnout that led me to dive into intensive therapy, that manipulated me into becoming a bit of an arsonist and setting fire to my professional path, that had my closest friends and even family members telling me that they didn’t want to be around me.