HARD COSTS WITH KATY WIDRICK

In Hard Costs, we take a deep dive into the journeys the world's most interesting marketing, sales and business leaders took to get to the top. These are the raw and authentic stories you won't find on their websites or LinkedIn profiles, and reveal the often humble, challenging and inspirational paths that led them to their zones of genius.

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The Dark Side of Money Talk

I’m all about an abundance mindset. I think we, generally, should be more transparent about our goals, and in terms of business, I don’t think we should be afraid of sharing real numbers.  We can’t get what we don’t ask for, and woo or not – I have seen MAGIC happen in my life when…

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Taking the Leap and Building Your Wings on the Way Down

Sometimes you just have to take the leap and build your wings on the way down. That’s a quote that is attributed to author Kobi Yamada, but I may have said it more than any other human on the planet. It means SO much to me, and it has been the phrase I held on…

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TOFU, MOFU, BOFU Explained

TOFU. MOFU. BOFU. These acronyms sound deliciously confusing, don’t they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion. In this episode, we dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into…

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Protecting Your Personal Brand

I genuinely believe that everyone who is pursuing growth personally or professionally, everyone needs a personal brand. Everyone needs to know his or her core values, mission, and vision.  And I think every person who is pursuing growth needs to be firm and understand that your brand has value outside of the work you do,…

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Building in Public

There’s a marketing and branding strategy that has been around for years – but is really taking hold in a big way right now, especially since the barriers to entry for business ownership are getting lower and less overwhelming. The concept I’m talking about is “building in public.” Now, I’m going to share more about…

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What Are Fractional Services?

More and more, growth-focused founders are hiring FRACTIONAL service providers who join the leadership team for a limited time, set and reach BIG goals, mentor and even hire team members and then leave – filling the current gaps and working to make themselves redundant over the course of months, rather than years.

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My Brush With Burnout

Today, I’m sharing my experience with severe burnout – and not just the fatigue, frustration and confusion that so many people face at work and at home. No, I’m talking about the kind of burnout that led me to dive into intensive therapy, that manipulated me into becoming a bit of an arsonist and setting fire to my professional path, that had my closest friends and even family members telling me that they didn’t want to be around me.