Want to see a gallery of blogger media kits? Click here!
When I presented at Fitbloggin’ and followed up with an online webinar, both on branding, the thing that seemed to elicit the most “ahhhhhhh” moments from bloggers was my contention that all bloggers should have a media kit and resume ready to go in case of:
- Interview opportunities (you never know when a journalist might need you as a source)
- Sponsorship opportunities
- Job interviews
- Speaking/presentation opportunities
Jess and I knew that this is something most bloggers don’t have, so we asked people to raise their hands if they used a resume for their work life. 90% of the hands went up. We asked the same group to keep their hands up if they use a resume for their blogging life. About three hands stayed up.
So here are my tips for how to create a media kit and resume of your own (as well as some templates included at the bottom).
This is your opportunity to get in the right mindset, especially if you hope to make more money, find new writing opportunities, increase your reach or just be taken more seriously as a blogger. Write this exactly the way you would if you were, say, applying to be a banker or a waitress.
- Short summary of your blog, including some strong keywords that characterize your skills and/or niche
- Examples: Writing, Social Media, Marketing, Nutrition, Health, Fitness
- Years in business (when did you start blogging?)
- Press Coverage
- If you’ve been featured on any other websites, magazines, have done prominent guest posts, etc., consider listing that here
- Ask your readers or a few select people to send you a sentence or two, describing why they like reading your blog. Think of these as referrals in a more traditional resume.
- These do need to be accurate and updated, so you don’t necessarily need to list them on the resume — but certainly be ready to provide some information to journalists or sponsors about your reach.
- Ad Rates
- Obviously this only applies if you’re trying to sell advertising, but having your ad sizes and rates ready to go will make a huge difference — don’t wait until someone asks for them to come up with an answer!
- Contact Information
Like the resume, the media kit should include some basic information about your blog, but this is a more visually appealing piece of collateral. Think of it as a flyer for your blog — like an ad, soliciting whatever opportunities you’re most interested in. Obviously, if you’re looking for a sponsor, this media kit may look different than if you’re trying to be a source for a journalist. But some things to consider including:
- Short summary of your blog
- Relevant social networking icons/contact information
- Current photo OR logo/graphics (you want the person seeing this to remember you!)
- Your name and blog names in large font
- Visually appealing (think bullet points, borders, special font effects) lists of information like:
- Services Offered
- Press or Associations With Brands (if you are in an ad network or work with/for other clients)
- Ad sizes/rates
- Contact information
You want to constantly review and update both documents, so you may want to post information on your site, letting people know that both are available upon request. Or, you can keep copies on your website and just change them out every month or so.
I strongly suggest that for the media kit, you work with someone who can integrate your existing graphics into a slick, clear .pdf or .doc — I do my own work (in this case, I used a Mac program called Pages but I have also created versions in Photoshop Elements) but for the next version, I’ll most likely get some help since my skills pretty much start and end with the automatic functions.
If you create either of these documents — let me know! I’d love to feature them as a resource for other bloggers! And if you think there’s something that should be included that I didn’t mention, make a suggestion and I’ll add it to this post.