I’m not a great predictor of trends. I immerse myself in all things tech and social media, so I’m not usually surprised when something comes around, but I’m also not usually on the ground floor of breaking any big news.
So I feel like I’m going out on a bit of a limb with this one, but I’m pretty confident:
This is the last year for lifecasting.
Listen, some of my best friends are lifecasters. Some of the most successful people on the Web are lifecasters. They’ve built huge communities (and businesses) on sharing the minute-by-minute details of their lives: their meals, their workouts, their relationships…
But times are changing and I think even those successful lifecasters would admit that the appetite for these types of sites is disappearing. And in an honest moment, I think they’d also admit that their own desire to keep sharing every single thing they do is waning.
Don’t get me wrong. I think blogging will always be a place where people share their lives, and as a voracious reader of Web content, I hope that’s true. I’ve fallen in love with babies I’ll never meet, wept over finish lines earned with months of training and salivated over recipes and foodie brainstorms. I’ve made some incredible friends through the Web because they (and I) are willing to share some of the nitty gritty details.
But now that everyone and their mother (even mine!) has a blog, I think there’s a higher standard for what makes something not only readable, but sticky. There’s a demand for new ideas, for best practices and for news you can use. Even lifecasting can be plussed (I’m not dropping my baby blog anytime soon!) if it is more than just a blow by blow of events.
The 28-Day Blog Challenge has been an amazing experience for me, because I’m sitting back and watching 400+ people do better. One updated About page at a time; one depreciated widget removal at a time. These are people who may never get to 1 Million page views a month but who want to stand out in their own little corner of the blogging world.
My own blogging journey has taken more twists and turns than the Hulk ride at Universal. I’ve been a lifecaster (a crappy one), a social media reviewer, a recipe renovator (SERIOUSLY crappy…I can barely cook!) and a race recapper. Each piece of the puzzle has helped me figure out where I belong, so I don’t regret even one post.
But I think it’s time for us all to ask: why are we blogging and where can we BE DIFFERENT?